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The Digipreneur FM Podcast provides audio masterclasses for Caribbean Entrepreneurs to help take their businesses digital. We will also be interviewing some of the top talents in the region and diaspora to get their stories of success and obtain the info needed to help our community prosper in the new Digital Age.
Episodes
Tuesday Aug 23, 2022
Tuesday Aug 23, 2022
In ep 95, we dive into 6 reasons why TikTok won't replace Google or your website anytime soon in the Caribbean.
While we have seen a number of reports about Gen Z preferring TikTok as a Search Engine, those studies were shown for the US and UK markets, which is not reflective of what is happening in the Caribbean. We look at critical data to support that Google is still the top platform in the Caribbean. We need to stop taking international data out of context and using them as a basis for what is happening in our Caribbean markets, that is how we continue to miss the mark and misunderstand our own consumer base.
To learn more about building your digital presence, check out KeronRose.com and stay up to date on the podcast by visiting Digipreneur.FM.
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