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The Digipreneur FM Podcast provides audio masterclasses for Caribbean Entrepreneurs to help take their businesses digital. We will also be interviewing some of the top talents in the region and diaspora to get their stories of success and obtain the info needed to help our community prosper in the new Digital Age.
Episodes
Wednesday Jul 13, 2022
Wednesday Jul 13, 2022
The rules of Marketing & PR have changed dramatically over the years and when we look at most companies across the Caribbean region, it doesn't seem like they have kept up with the changes. However, most companies have outsourced their marketing efforts to agencies.
The days of Mad Men marketing are gone and we tend to ignore ads across digital channels now in favour of educational or entertaining content and belonging to communities.
In this episode, we dive into why marketing agencies haven't been effective in the Caribbean and the consequences of getting this wrong.
Visit KeronRose.com to learn more about building your digital presence and don't forget to check out the Digipreneur.FM website to stay up to date on the podcast.
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