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The Digipreneur FM Podcast provides audio masterclasses for Caribbean Entrepreneurs to help take their businesses digital. We will also be interviewing some of the top talents in the region and diaspora to get their stories of success and obtain the info needed to help our community prosper in the new Digital Age.
Episodes
Tuesday Nov 15, 2022
Tuesday Nov 15, 2022
In ep 110, we dive into How Culture Impacts Marketing in the Caribbean. Our culture is unique and we run into problems when we take a lot of the information from other markets wholesale, without putting it into context for our market.
A report came out that 40% of Gen Zers in the US don't use Google for information and instead use social media for insights, whereas in the Caribbean, Google is still the #1 platform used across all islands. We also know that social media for us is used more for Entertainment and is our biggest spreader of misinformation. This episode dives deeper into how Culture Impacts Marketing.
Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms.
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