Digipreneur FM

Can Your Business Grow On Social Media In 2022?

Social Media has been a topic that most Caribbean Businesses have struggled with. Learning the various platforms, growing and getting traction and turning it into profits has been a challenge, especially with all of the changes to each individual platform.

There are things that businesses can do that would allow them to grow, regardless of the platform they are on but most businesses in the Caribbean aren't doing it and it is going to require them to have a paradigm shift if they want to find success. 

You can grow on social media in 2022, in this episode, we discuss a couple of key paradigm shifts your business needs to go through, in order to experience that growth.

 

To learn more about building your digital presence and monetizing your platforms, visit KeronRose.com. 

Stay up to date on the podcast by checking out Digipreneur.FM Website. 

Marketplaces vs Your Own Website: What Business Owners Need To Know

With over 30+ Online Marketplaces in Trinidad and Tobago, the space is saturated and there are not enough businesses to fill up all these platforms. With the launch of TSTT's New Parlour Caribbean Marketplace, the space is even more crowded.

Business Owners are going to have to learn the differences between having their own E-Commerce website vs joining an online marketplace.

This episode will break down the pros and cons and ultimately give you my thoughts on the route you should take as a business owner. 

To learn more about building your digital presence, check out Keronrose.com and to stay up to date with the podcast, check out Digipreneur.FM.

5 Content Creation Tips With Danielle Samlalsingh aka DD

In ep 96, we caught up with one of the most popular and thriving content creators coming out of Trinidad and Tobago, Danielle Samlalsingh aka DD. 

Danielle has amassed a community of 250k followers on TikTok and accumulated over 10 million likes. Her community is super engaged and she is known for injecting Trini culture into her skits and using her background in theatre, drama and her unique witts to bring her skits to life.

She gave us 5 tips to help us with our own content creation process and I hope you get some great value from DD.

You can check her out on her TikTok (ddsamlalsingh) or on her Instagram (daniellesamlalsingh).

 

To learn more about building your digital presence and monetizing your platforms, check out KeronRose.com. 

You can also stay up to date with all things related to the podcast at the Digipreneur.FM website. 

6 Reasons TikTok Won’t Replace Google or Your Website In The Caribbean Anytime Soon

In ep 95, we dive into 6 reasons why TikTok won't replace Google or your website anytime soon in the Caribbean.

While we have seen a number of reports about Gen Z preferring TikTok as a Search Engine, those studies were shown for the US and UK markets, which is not reflective of what is happening in the Caribbean. We look at critical data to support that Google is still the top platform in the Caribbean. We need to stop taking international data out of context and using them as a basis for what is happening in our Caribbean markets, that is how we continue to miss the mark and misunderstand our own consumer base.

 

To learn more about building your digital presence, check out KeronRose.com and stay up to date on the podcast by visiting Digipreneur.FM. 

3 Reasons Why Caribbean Businesses Don’t Create Content!

In ep 94, I wanted to touch on 3 reasons Caribbean Businesses don't create content. This isn't limited to just large companies, these are things I see from the Solopreneurs, right up to the most prominent organizations and institutions. 

There are also quite a number of reasons why businesses aren't creating content and struggling to find their footing on the various digital mediums. However, these 3 reasons are things that aren't spoken about enough and can also help more businesses change their perception of content and how to go about creating it. 

 

Visit Keronrose.com to learn more about building your digital presence and check out the Digipreneur.FM website to stay up to date on the podcast.

You can also check out the latest TT Newsday Digipreneur article - Using Paylinks to get paid on Social Media in the Caribbean. 

How To Get Paid Online With Social Media and No Website!

If your business doesn't have a website but want to start accepting payments online for your products, services or events, then let me introduce you to my Paylink aka Payment Button's strategy.

Here are the companies in Trinidad and Tobago that offer the Paylinks/Payment Buttons/Hosted Payment Page services: Social Pay, FCB EasyBiz, Republic E-Pay, RBC E-commerce, Scotiabank E-Com+. 

These companies offer Paylinks/Payment buttons throughout the Caribbean: Fygaro, Buzz Pay, CX Pay. 

Don't forget to check out the KeronRose.com website to learn more about building your digital presence and monetizing your platforms. Subscribe to the Digipreneur.FM website to stay up to date on the podcast. 

Building a Brand With Krew Kutz CEO - Anthony Claxton

In ep 92, we catch up with the CEO of Krew Kutz Barbershop, Mr. Anthony Claxton. They have been doing some amazing things and have become one of the most popular barbershops in Trinidad and Tobago. 

The team hit the milestone of 201k followers over on Instagram and they have done it by setting themselves apart from the market. In this episode, I asked Anthony to give us 5 tips to help us build our brands and he delivered. 

Go check out Krew Kutz over on Instagram and start looking at how they have gone about building their community.

 

You can check out the KeronRose.com website to learn more about building your digital presence and monetizing your platforms. You can also check out the Digipreneur.FM website to stay up to date on the podcast. 

Why Shopping In Trinidad and Tobago Is a Terrible Experience

In ep 91, I go into 2 stories of recent shopping experiences in trying to buy products and why the entire customer journey is terrible in Trinidad and Tobago. This also plays a major part as to why we cannot stop the foreign exchange leakage because we will have to increase our purchases online to get the products and experiences we want.

There is a silver lining, these are all opportunities for local businesses to start changing a few areas in the customer journey so that they can start attracting more local customers, increasing sales and creating a better in-store experience. 

 

To learn more about building your digital presence and monetizing your platforms, visit KeronRose.com and to stay up to date on the podcast, check out Digipreneur.FM the website. 

How I Was Able To Bootstrap My Businesses

In ep 90, we are diving into the journey of how I was able to bootstrap or fund my businesses over the years. In my short business career, I have had a couple of small businesses and learning how to fund these ideas was critical since Capital is the Kryptonite that kills most businesses before they ever start.

Here is what I have learned and I hope this offers some insights for those who have been thinking about starting a business but may have found themselves in a similar situation of not having the money to get started. 

 

To learn more about building your digital presence, visit KeronRose.com and check out the Digipreneur.FM website to stay up to date on the podcast. 

5 Ways For Small Businesses To Increase Reach

In Ep 89, we dive into 5 practical ways a small business can utilize immediately to start increasing its reach both digitally and offline. 

These ways are either Free or low cost but will take time, commitment and intention to execute. I've also leveraged all of these ways to increase my reach and brand authority when I started.

 

Don't forget to check out the KeronRose.com website to learn more about building your digital presence and check out the Digipreneur.FM website to stay up to date on everything related to the podcast.