Digipreneur FM

Companies Are Morphing Multiple Marketing & E-commerce Roles Into 1

We have seen more and more companies looking for digital marketers and E-Commerce specialists in the Caribbean in their push to go digital.

However, when we go through the job descriptions, we are seeing their role 8 roles into 1 and are trying to pay people next to nothing. We have seen companies like J&K Signature and Excellent Stores engage in these practices but when we look at the number of roles laid out and the remuneration of $6000ttd=$884USD to start for these jobs, there is something grossly wrong.

I hope this episode will help the companies understand that whilst they need these roles fulfilled, they would be better off seeking freelancers on platforms like Fiverr, then wrap multiple disciplines into 1 and underpay that staff member.

This should also let job seekers know that you need to value yourself and know that your skillsets have much more value than these companies are willing to pay you for and that you should stay away.

You can check out the J&K Signature Role Here -> E-Commerce & Digital Technology Admin

Excellent Stores -> E-Commerce Specialist 

 

Don't forget to visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. You can also subscribe to the Digipreneur.FM email & push notification list to ensure you never miss an episode. 

Is Brand Photography Dead For Social Media?

Back in June 2021 the CEO of Instagram, Adam Mosseri came out and announced that major changes would be coming to Instagram.

The message that Instagram sent was clear: it no longer wants to be thought of as the “square photo-sharing app,” as Mosseri puts it, but instead as a general entertainment app driven by algorithms and videos.

In December of 2021, The Caribbean region finally got the long-awaited feature Reels and creators across the region have started to see some growth in their numbers after many complaints of stagnation on the platform.

The question I wanted to tackle in this episode is...is brand photography dead for social media? If the top photo-sharing app is no longer focused on photos, as a business, does it make sense to pour budgets into photography for social media?

We dive into that question.

 

Feel free to visit Keronrose.com to stay up to date on building your digital presence and monetizing your platforms. Also, check out the Digipreneur.FM website and subscribe to our email list.

The 5 Social Media Platforms I Am Focusing On For 2022

In Ep 64, we are tackling one of the questions I have been getting asked recently, which platforms I am focusing on for 2022.

Now, I know everybody is planning and trying to figure out which social media platforms they should use and focus on, this will be different for everybody. There are a lot of nuances that go into picking which platforms to use and go hard on.

In this episode, I decided that I am going to give you guys the 5 platforms that I am focusing on and my reasons why I have personally chosen these platforms. Hopefully, it gives you some perspectives and ideas for how you can work it into your digital strategies as well.

 

Don't forget to check out Keronrose.com to learn more about building your digital presence and monetizing your platforms. Also, check out the Digipreneur.FM website and subscribe to our email list to ensure you never miss an episode. 

5 Reasons To Become a Guest Contributor For a News House

Becoming a guest contributor for a News house has many benefits that can help grow your business and your brand.

In Ep 63, we dove into 5 key reasons why you should start looking at how you can contribute to the News Houses or Media Houses in your country.

In the age of digital and social media, you may think that there is no value in contributing but there is and I hope that after this episode, we have provided you with enough food for thought to start looking at how you can integrate this into your overall business development and marketing strategies. 

 

Visit KeronRose.com to learn how to build your digital presence and monetize your platforms and also check out the Digipreneur.FM website to ensure you never miss an episode of the podcast.

How To Get Paid On Wix In The Caribbean

Are you looking to use the Wix website builder and not sure how to go about getting paid in the Caribbean?

In this episode, we dive into the 2 ways for you to get paid on the platform if you are living in the Caribbean region.

Here are the 2 websites we mentioned in the episode that you are going to need:

First Atlantic Commerce

Tilopay

 

I hope this information helps you build your business using Wix.

 

Don't forget to check out KeronRose.com to learn more about building your digital presence and monetizing your platforms. Subscribe to the Digipreneur.FM website to ensure you never miss an episode. 

How To Get Paid On Shopify In The Caribbean For 2022

Have you been looking at setting up your website using the Shopify platform? Then you are going to want to take in this episode.

When it comes to taking credit card payments and getting involved in E-Commerce using the Shopify platform, folks in the Caribbean have been struggling to get the information needed in order to get paid on the platform.

This episode is going to shine a light on the 2 methods of getting paid on Shopify if you are in the Caribbean.

Here are the 3 websites to check out that we spoke of in the episode:

First Atlantic Commerce

Web Gold (FAC) Shopify Integration

The Wify Plugin

 

Remember, You need to ask your bank where your business account is set up for the Merchant Account or The E-Commerce account. You can reach out to First Atlantic Commerce and they can help you get set up with a Merchant Account in your country with your bank of choice. 

 

Don't forget to visit Keronrose.com to learn how to build your digital presence and monetize your platforms and also visit the Digipreneur.FM website to ensure you never miss an episode.

The Banks Are Holding Back Caribbean E-Commerce

In Ep 60, we take a look at how the banks in the Caribbean are severely holding back E-Commerce.

In 2022, the mistakes the banks continue to make are unforgivable, we are going into year 3 of the pandemic and they have shown no growth in how they are helping the business space understand & develop their transition into the world of E-Commerce.

This episode only happened because whilst I was doing my research for another episode, I realized that I couldn't get any of the information required from any of their websites and I literally had to get the information from networking.

If the banks want to see the region finally start to excel and tap into E-Commerce, they are going to have to do a lot more when it comes to educating, guiding and onboarding merchants better.

Market Research: 5 Five Factors To Pay Attention To

In Ep 59, we dive into one of the most underperformed piece of a digital strategy...Market Research.

In order for businesses to be successful in growing their digital presence, they need to understand who, what and where their audiences are and what part of the buyer's journey they are at.

You need to understand intimately what are the problems & desires that your audience has and then create the right content, products, services to match what they need.

This is where getting great at Market Research comes in handy. 

We give you 5 starting factors to pay attention to when conducting your research, in order to help build your digital strategy and we close out with some resources for you to be able to get started in learning how to conduct your own market research.

 

Don't forget to visit the Keronrose.com website in order to continue learning how to build your digital presence & monetize your platforms. Subscribe to the Digipreneur.FM website to ensure you never miss an episode in our podcast. 

Why Your Business Needs An Ecosystem

Building your brand's Eco-system is no small feat. Your Ecosystem is a collection of your products, services, marketing channels, infrastructure, tools, product delivery methods all working seamlessly to create your brand and how your brand delivers to the end-user.

The best brands in the world focus on creating a complex ecosystem that allows them to deliver the highest quality customer experience for their clientele.

In this episode, I introduce the concept of the Brand Ecosystem and give you examples of what my ecosystem looks like.

This is an area that Caribbean businesses have struggled with because they have never needed to build an ecosystem with digital in mind.

 

For more info on building your digital presence and monetizing your platforms, visit Keronrose.com and to stay up to date with the podcast, subscribe to our email list over at Digipreneur.FM.

5 Ways Writing a Book Helps Build Your Brand & Business

Writing a book is one of the best things you can do to establish yourself as a thought leader in your respective niches. This is something that separates you from the pack and will allow you to tap into opportunities that you never saw coming.

In this episode, we dive into 5 ways this book can help you build your brand and business.

 

Don't forget to check out the KeronRose.com website to learn more about building your digital presence & monetizing your platforms. Subscribe to the Digipreneur.FM website to ensure you never miss an episode of the podcast.