Digipreneur FM

When Should Businesses Use Brand Ambassadors & Should You Become One For a Brand

Signing a Brand Ambassador for your business has some tremendous upsides in the growth of your business both for awareness and sales. 

Whilst we see many brands across the Caribbean using Brand Ambassadors, we often don't see a symbiotic relationship that makes sense for either party. What we tend to see is popular people with large followings sign deals and there is almost no visible strategy beyond awareness or any correlation with the brands & influencers. 

In this episode, we dive into some of the reasons why your business should be signing brand ambassadors, why you should probably become one (even if you own a business), the pitfalls for businesses and influencers to look for when jumping into these relationships.

 

Don't forget to check out Keronrose.com to learn more about building your digital presence in the Caribbean and subscribe to Digipreneur.FM to ensure you never miss an episode. 

5 Skills To Learn For 2022

We are BACK from the Christmas & New Year's break and we got a beautiful episode to kick off the top of 2022.

In this episode, we dive into 5 skills I believe business owners should learn or should outsource for in 2022.

With a wide variety of new technologies emerging this year, mastering these 5 skills will provide a solid foundation for you to prime yourself for anything else that comes out.

 

Don't forget to visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. Subscribe to the Digipreneur.FM website to ensure you never miss an upcoming episode. 

Seasons Greetings: The Last Episode of 2021

Digipreneur Family...What's going on everyone?

 

I just wanted to jump in here really quickly to wish all of you season's greetings and let you know that there won't be any more episodes for 2021.

I'll be taking my rest and I hope that those who can take their time off, do and try to recharge for 2022. For those of you who are going hard for Christmas, I hope that the rest of the year does everything you need for your business during these tough times.

I will definitely be back ready for the family in January and once again...Wishing you Seasons Greetings and all the best for the new year. 

 

Visit Keronrose.com or Digipreneur.FM to stay up to date on all of the content surrounding building your online business in the Caribbean. 

How I Take 1 Content Idea& Turn It Into 11 Pieces of Content Across Multiple Digital Channels

When it comes to creating content as a business owner, I'm sure most of you have gotten those headaches about where to begin, how many times should I post, what platforms should I use and do I really need to post 3x per day? Lol.

Well in this episode, I am going to dive into my content repurposing strategy and show you how to take 1 idea and give you 11 ways to repurpose your content.

One of the biggest mistakes I keep seeing online is people telling you to double down on 1 platform...Forgetting that every platform is a key cog in an overall digital strategy.

Things don't need to be complex either and you don't need to start out doing everything...but over time, I would recommend learning about the various digital channels and learning how to repurpose content across the spectrum.

This will allow your brand to be omnipresent, get in front of different audiences, create content in a manner that people learn best in and help pull in leads and sales from all over the interwebs.

This is about 80% of what I do on a daily basis for everything I post...I would have included the other bits but then you would probably get overwhelmed and not think it possible lol.

The goal is to work up to this over time...and keep in mind...I am a Solopreneur doing all of this on my own...so it can be done!

 

Visit Keronrose.com to learn more about building your digital presence and subscribe to Digipreneur.fm to ensure you never miss a podcast episode.

How Short Form Content On TikTok & Reels Can Hurt Your Business

With the explosive growth happening over on TikTok and the rise of short-form video content, we need to talk about how this can actually hurt your business if you are not mindful.

Whilst I believe you should be using things like TikTok and Instagram Reels to create content and grow your business, there are some things that business owners have begun sacrificing in order to focus solely on growing on these platforms and only using short-form content.

In this episode, we break down the 3 ways short-form content is hurting business owners and what they need to be mindful of whilst putting more time into short-form content. 

 

Check out KeronRose.com to learn more about building your digital presence and monetizing your platforms. Subscribe to Digipreneur.FM to ensure you never miss an episode. 

5 Ways To Build Your Authority

Becoming a thought leader is going to take more than just creating content.

You are going to have to learn how to build your profile, build your authority and credibility in your space.

In this episode, we dive into 5 ways you can implement to begin building your authority and gain the rewards that come with being an authority figure in your industry.

 

Visit Keronrose.com to learn more about building your digital presence and don't forget to subscribe to Digipreneur.FM to ensure you never miss an episode. 

5 Reasons Why Caribbean Artistes Must Learn Digital Marketing

I am currently writing this whilst listening to my favourite soca artist, “Skinny Fabulous”. I am here getting so hyped up and I decided to go check out his website to learn more about him and get info on upcoming concert dates when I quickly realized, he has no website. Matter of fact, there is barely any info about him online. I started searching for other Caribbean artistes and it’s a bigger problem than I initially thought.

It’s 2021 and Caribbean artistes need to do better!

Let's dive into 5 reasons why learning digital marketing and digital strategies that can help them build their following and gain more opportunities for monetization and collaborations. 

 

Don't forget to visit Keronrose.com to learn more about building your digital presence and monetizing your platforms and visit Digipreneur.FM to continue to stay up to date on the podcast. 

My 6 Favourite Content Creation Tools

We are always looking for tools that can help us create better content or simplify our workflows. In this episode, I dive into my top 6 favourite tools I use to create my content.

I hope this episode sheds some light on how I may use some of the popular tools that you have already heard about and I hope brings awareness to some tools that you may not have heard about before.

Feel free to reach out and let me know about some of the tools that you love to use in your content journey.

Don't forget folks, if you are enjoying the podcast, do me a favour and drop a review or rate that podcast. That support continues to help grow the Digipreneur community around the globe...A big thank you for your support.

 

Check out the Keronrose.com website for learning how to build your digital presence and monetizing your platforms and also the Digipreneur.FM website to ensure you never miss an episode. 

5 Ways To Create Discoverable Video Beyond Social Media

We have been hearing that video is the way to go and we need to start creating more videos if we want to get leads or sales for our businesses.

What people are not talking about is creating discoverable videos beyond social media.

As business owners, we need to ensure that our videos are surpassing the shelf life of social media. We need to be creating videos and distributing them on platforms that are connected to search engines and mechanisms to be found for years to come.

How many times have you Googled something and got an answer from a video that was 6+ years old? Happens all the time but not on social media.

So in this episode, we dive into the 5 places you should be distributing your videos and some strategies to maximize your video discoverability. 

Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. 

Check out Digipreneur.FM to stay up to date on all podcast episodes. 

Why TTT‘s Social Influencers Segments Were Terrible!

TTT recently did their Generation Next segments with Khary Roberts diving into the world of Social Media Influencers and interviewed 2 popular ladies on IG.

The segments in my opinion were really really bad. The purpose of the segments was to highlight how people could become social media influencers and how to turn this into a way to make money.

Unfortunately, they missed the mark entirely. There was no homework done on the industry to have a good conversation to actually help people learn how to turn this into a viable business.

Instead, we got 2 segments where they interviewed 2 ladies who highlight everything that is wrong with Social Media and why marketing agencies have lost faith in working with people with large followings.

They also focused on only 1 way to make money, which was to work with brands. Not only is that the lowest hanging fruit, but it is also the most inadvisable way for popular people to make money on social media.

We dive deeper into the topic in this episode.

Don't forget to check out Keronrose.com to keep up to date with all things Caribbean E-Commerce, Building & Monetizing your digital presence. 

Check out Digipreneur.FM to ensure you never miss an episode.