Digipreneur FM

5 Reasons Why Marketing Doesn't Do Well In The Caribbean

In 2021, we here in the Caribbean need to step up our marketing efforts.

We have yet to make the shift necessary to understand that marketing is a revenue-generating activity and learn that great marketing sells or generates leads.

Social media marketers of the Caribbean...likes and engagement means nothing to CEOs who are looking at their bottom line & you can't show how your work generates revenue.

These 5 areas outlined in this episode are key areas for improvement.

If you would like to learn how to do your own digital market research and learn how to extract data from search engines, check out my course on Digital Market Research.

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Sunday Motivation: #NoExcuses

We live in a time where it's harder to give excuses for our situations.

We can learn skills right from home, start businesses with just a smartphone and connect with anybody across the globe.

Limitations are for those who aren't creative enough to create a solution.

Let's take the time this week to learn how to change the stories in our heads when we come across the challenges that we face. Most times, when faced with something that is giving us a tough time, we create more excuses as to why to quit than reasons we need to press on.

If we learn how to change the stories we tell ourselves to complete tasks, we can limit the excuses we give ourselves to not get something done.

I know for me, this episode is serving as a pep talk to myself to finally change the narrative in my head about working out and getting back into physical form that would allow me to find better mental focus.

#NoExcuses

 

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The Benefits of Blogs, Podcast, Videos To Grow Your Business

The Benefits Of Blogging, Podcasting, Video & Livestreaming

When it comes to creating content to grow your business & build your brand, understanding the different mediums that we create content for is essential for growth.

We are able to repurpose and create different types of content on each medium & there are distinct benefits to each platform.

Find the medium that you enjoy creating content for and let that be your staple and then work towards adding in the content on the other platforms over time. 

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How To Get Paid On Each Website Platform In The Caribbean

If you are in the Caribbean and looking to get into e-commerce, build a website and looking to get paid, then this episode is for you.

We break down how to get paid on platforms like Shopify, Wix, Squarespace, Wordpress, Fygaro, Buzz Shops and WiShops.

The first question ALL Caribbean businesses should focus on when selecting a platform to build their website on is whether or not you can get paid on the platform.

Once you answer that question, you can feel free to move on to determine whether or not that platform suits your business needs.

Feel free to check out Keronrose.com or Digipreneur.FM to stay up to date on all things online business for Caribbean entrepreneurs. 

Sunday Motivation: Each One, Teach One

In this week's edition of Sunday Motivation's, we revisit one of my most popular pieces of content that I created...Each One, Teach One.

I was feeling a bit under the weather this weekend but I didn't want to miss our Sunday session.

The old African proverb "Each One, Teach One", is a message that I wish to spread across the Digipreneur family. Helping our community to level up will never take away from what you do. The only way the Caribbean region is going to rebound from the pandemic is by a collective movement.

I hope you enjoy today's message.

Sunday Motivation: Why I Do Not Get Burnt Out

One of the biggest issues that have been popping up frequently during the course of the pandemic is "Burn Out".

It's a question that I get asked a lot because of the amount of work that I do and to be honest, when I give people my response, they are usually a bit shocked.

Since starting my business back in 2016, I have never felt burnout or coming close to it. I have needed to kind of sit with the reasons why I may not feel those feelings that people describe and I have narrowed it down to 6 key things within my life that has helped me.

Burnout is definitely real and I am not telling you that it doesn't exist. The people who do feel it, their feelings and reasons are valid. I think you should listen to them and take lessons from them and then also take notes from those who haven't experienced burnout. That way you have 2 perspectives that you can now use to help guide you. 

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The Key Infrastructure Needed For Your Marketing & Digital Success

When it comes to taking our businesses online, collecting data and measuring our marketing success, Caribbean Businesses struggle in this area because of the lack of infrastructure in their business.

Without things like your Website, CRM, Analytics Tools, Email List and more, it is very hard as a business to build online and measure the activities that you are doing.

If you don't know things like which platforms are generating the most traffic or business for you, what are the top questions/keywords that are leading people to your business, which influencers are driving the most traffic or sales to your business, then you are doing this wrong.

The struggle comes down to a lack of understanding of the tools and infrastructure needed in order to answer some of the most basic questions on how our brands are performing digitally.

In this episode, I cover 6 key pieces of infrastructure that your brand needs in order for marketing and digital success.

How My Side Business Generated 300k With No Ad Spend

In this episode, I wanted to take a dive into the things that allowed my side business, Droid Island, to generate 300k during the pandemic, without any Ad spend.

I learned some valuable lessons in 2020 and I hope that the information shared in this episode, will highlight some of the practical things that you can do to start adding revenue to your business.

There are also some critical skills I want you guys & gals to really take a look at. I believe that as a small business owner, learning things like SEO & Content Marketing from platforms like Hubspot, SEMRush, AHrefs, Google Digital Garage, you can learn how to extract data on your audience and build the right products/services based on their needs.

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Sunday Motivation - All Hands On Deck In The Caribbean

When I create content, I tend to focus on giving as much practical and tangible information, so that my audience can implement the content immediately in their business or take steps to implement it.

 

I try to stay away from the obscure advice, it's just never been my thing. However, I am constantly told that I have my own way of motivating folks and the more I am asked to speak and motivate an audience, I have started to see what you have all been telling me for some time.

 

Every Sunday, I am going to drop my own style of motivational sessions...In this first episode, I woke up with a simple download...That download was "All Hands On Deck In The Caribbean."

 

We need you, your energy, your talents, your perspectives in order to develop the region. We need strong ties with the diaspora and need more of them to come back to the region to merge with our homegrown talent for us to grow.

 

I hope that this episode speaks to at least 1 person and If it does, reach out to me and let me know that you are ready to be an agent of change in the region.

The 4 Keys To E-Commerce In The Caribbean

If you are looking to start getting paid online and want to learn about the platforms you need, payment processors and what it will take for clients from anywhere in the world to pay you online...this episode is for you.

We break down some key elements for Caribbean E-Commerce so that your businesses across the region have some guidance as to what they will need and a starting point for them to do their homework.

Remember, everybody's situation may be different from yours. So what tools and platforms may work for 1 business, may not be the best fit for another business.

Keep that in mind when you are fielding information for friends/families. and other business owners.

Reach out to me at info@keronrose.com if you have any further questions or need to book a discovery call.