May 25, 2022
In ep 74, we dive into 4 reasons why you should start looking at how you can blend digital & traditional channels to build your overall digital presence.
We are quick these days to dismiss print, radio, and TV and say that nobody consumes these channels anymore, possibly due to our own habits but these channels still offer immense value.
Let's look at how we can blend these channels, to maximize our growth.
Visit the Keronrose.com website to learn how to build your digital presence and monetize.
Visit the Digipreneur.FM website to stay up to date on all podcast episodes.
May 23, 2022
In 2022, I had to get to a place mentally where I could give myself permission to no longer play it safe within my brand & industry.
Playing it safe in your business, being politically correct, and fitting in, will have you undervalued, broke or meeting the bare minimum and most of all, your brand will not stand out from the noisy digital world.
The business community plays it safe in the Caribbean, and nobody wants to step on anybody's toes. Still, we have become complacent & accepted mediocrity in all aspects of our society because of that.
The thing is, nobody gets remembered for playing it safe and our industries don't grow when we aren't pushed by those who are willing to take risks.
In this episode, I dive into my morning thoughts and some lessons I've learned this year as I have pushed myself to get out of my comfort zone and no longer ride the fence for the sake of being politically correct.
To learn more about building your digital presence & monetizing your platforms, visit Keronrose.com. To stay up to date on the podcast, visit Digipreneur.FM.
May 18, 2022
In marketing, the one thing you can never plan for is virality. You never know what piece of content will go Viral or how it will go Viral.
This weekend, I dropped 2 videos recapping an event where Unilever/Breeze held an upscale event to launch their new detergent, invited influencers and I gave my opinions on it.
That turned into a slew of response videos from the TikTokers towards me and people chiming in with their thoughts. Breeze then trended all weekend long lol.
Well, I wanted to drop my thoughts and review the weekend...then dive into lessons learned from everything.
To learn more about building your digital presence and monetizing, check out Keronrose.com.
Make sure you subscribe to the Digipreneur.FM websites notification and email lists to ensure you never miss an episode.
The book I recommend for up and coming Influencers to check out if they want to properly turn their following into a brand that generates income is ---> Influencer - Brittany Hennessy
May 3, 2022
Where Have You Been Keron? When is the next podcast episode dropping?
Lol...For those of you who have reached out asking where is our podcast episodes, thank you...Means a lot to be missed and I am always glad that you appreciate the content.
This episode was just to update you on my absence and to let the Digipreneur Family know where I've been and let you know that we will be resuming back in a few days.
Visit Keronrose.com or Digipreneur.FM websites to stay up to date.
April 5, 2022
I'm sure by now you have heard about the generous organic reach happening on the TikTok platform and how some people are experiencing viral growth. However, that isn't happening for everybody!
I decided to double down on TikTok at the start of February and cracked the 10k following mark before we finished March. This episode dives into what I did to grow my following and engagement on TikTok with predominantly business-related content.
I also give a comparison of my growth on TikTok vs Instagram for the same period. My hope is that you can take some of the strategies and observations and make them work for your business as well.
To learn more about building your digital presence and monetizing, visit Keronrose.com. Don't forget to check out the Digipreneur.FM Website and subscribe to the email list to ensure you never miss an episode.
You can also follow me over on Instagram, Linkedin or TikTok.
March 27, 2022
In the Caribbean, our business owners love to entice with their amazing products and services, only to then hit you with the DM for price.
Listen, in 2022...The last thing any customer or potential client wants to do is to DM you for a price.
There is no excuse anymore. We don't DM for prices on Amazon, nor do we DM for prices on Freelance platforms when we are looking to hire professional services.
We dive into this topic more in this episode.
Don't forget to check out the Keronrose.com website to learn more about building your digital presence and monetizing your platforms. You can also check out the Digipreneur.FM website in to ensure you never miss an episode again.
Follow me @Keronrose - Instagram | Linkedin | TikTok
March 23, 2022
In 2022, I am hoping that more and more of the population is equipped to determine who are the coaches and people they should be investing their money and time with to help them grow their own businesses.
It's hard for people to determine who can actually help you just by looking at their social media and many of the Business/Marketing/Social Media coach out here talk a good game. So in this episode, I am giving you 7 ways to check whether or not these coaches are worth investing in or even following on social media.
Following this guide will help you save your money from a bad investment, wasting your time or even allowing these people to take up precious space on your social media feeds.
Don't forget to check out the KeronRose.com website to learn more about building your digital presence and you can also visit the Digipreneur.FM website to ensure you never miss an episode of the podcast.
March 19, 2022
Even though the pandemic is fading and the world is starting to open back up, consumer habits have changed. They still want the convenience of being able to order from your website and have your products delivered to their addresses or book their appointments online.
That being said, 1 of the questions I got this week from a small business owner was "What is the cheapest way to do E-Commerce in the Caribbean?"
I break down the popular platforms like Wix, Shopify, Squarespace and WordPress, their fees and how to get paid on them.
The 2 hosting companies mentioned in this episode are Siteground and Overmill.
Visit Keronrose.com to learn more about building your digital presence and monetizing your platforms. You can also check out Digipreneur.FM and subscribe to our email list or push notification list.
March 18, 2022
We have seen more and more companies looking for digital marketers and E-Commerce specialists in the Caribbean in their push to go digital.
However, when we go through the job descriptions, we are seeing their role 8 roles into 1 and are trying to pay people next to nothing. We have seen companies like J&K Signature and Excellent Stores engage in these practices but when we look at the number of roles laid out and the remuneration of $6000ttd=$884USD to start for these jobs, there is something grossly wrong.
I hope this episode will help the companies understand that whilst they need these roles fulfilled, they would be better off seeking freelancers on platforms like Fiverr, then wrap multiple disciplines into 1 and underpay that staff member.
This should also let job seekers know that you need to value yourself and know that your skillsets have much more value than these companies are willing to pay you for and that you should stay away.
You can check out the J&K Signature Role Here -> E-Commerce & Digital Technology Admin
Excellent Stores -> E-Commerce Specialist
Don't forget to visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. You can also subscribe to the Digipreneur.FM email & push notification list to ensure you never miss an episode.
March 8, 2022
Back in June 2021 the CEO of Instagram, Adam Mosseri came out and announced that major changes would be coming to Instagram.
The message that Instagram sent was clear: it no longer wants to be thought of as the “square photo-sharing app,” as Mosseri puts it, but instead as a general entertainment app driven by algorithms and videos.
In December of 2021, The Caribbean region finally got the long-awaited feature Reels and creators across the region have started to see some growth in their numbers after many complaints of stagnation on the platform.
The question I wanted to tackle in this episode is...is brand photography dead for social media? If the top photo-sharing app is no longer focused on photos, as a business, does it make sense to pour budgets into photography for social media?
We dive into that question.
Feel free to visit Keronrose.com to stay up to date on building your digital presence and monetizing your platforms. Also, check out the Digipreneur.FM website and subscribe to our email list.