Digipreneur FM

5 Must Read Marketing and Entrepreneurship Books for 2024

In episode 141, we explore five transformative books that are essential reads for anyone looking to excel in the digital space.

1. The New Rules of Marketing and PR by David Meerman Scott

   • Discover how to leverage digital media, real-time marketing, and the art of storytelling to create impactful marketing campaigns. This book aligns perfectly with current marketing trends and offers practical advice for digital success.

2. Content Inc. by Joe Pulizzi

   • Joe Pulizzi's book is a masterclass in adopting a content-first strategy. Learn how to build massive audiences and create successful businesses by leveraging content for growth, a must-read for content creators and digital marketers.

3. They Ask, You Answer by Marcus Sheridan

   • Dive into a revolutionary approach to inbound sales and content marketing. Sheridan's book emphasizes the importance of consumer-centric marketing and building trust through content, a vital strategy for today's digital consumer landscape.

4. Key Person of Influence by Daniel Priestley

   • Daniel Priestley's methodical approach to becoming an industry influencer is a game-changer. Understand the significance of personal branding and thought leadership in this comprehensive guide, crucial for entrepreneurs and professionals.

5. Rise of the Youpreneur by Chris Ducker

   • Chris Ducker's 'Youpreneurship' concept focuses on building a business around your personal brand. This book is an essential guide to future-proofing your business and emphasizes the importance of personal brand development.

In This Episode:

• We delve into each book, extracting key lessons and insights.
• Discussion on how these books can fuel your personal and professional growth.
• Personal reflections on how these teachings align with my experiences in the digital world.

Check out the Digitalmarketer Black Friday sale on all of their courses, 80% off everything ---> Black Friday Sale

 

Learn more at KeronRose.com or check out the Digipreneur FM website. 

TSTT: Cybersecurity Attack and Data Breach

In Ep 140, we dive into the Cyberattack on TSTT and the breach of their data centers. We break down what has happened and delve into the data that has been exfiltrated and posted online from the data dump. From ID's, Drivers Licenses, Credit Card Info, Home Addresses, Phone Numbers, Admin Creds to their Data Center and so much more. 

Here are some key articles to read:

- Mass Uptick In Cybersecurity Attacks In The Caribbean 

- TSTT Condemns Cyber Attackers

- What The TSTT Data Breach Means For Consumers 

 

Learn more about building your digital presence at KeronRose.com or stay up to date on the podcast at Digipreneur FM Website.

Why Websource Has The Best Digital Customer Experience!

In ep 139, we delve into the intricate world of digital customer experience, spotlighting the exceptional strategies employed by WebSource. As online interactions become the norm, ensuring a seamless and memorable digital journey for users is paramount.

WebSource, with its innovative services and user-centric approach, has emerged as a frontrunner in this space. From the simplicity of their online experience to the diverse range of services tailored to modern consumers, we uncover what truly sets WebSource apart.

Additionally, we explore the game-changing features of their mobile app and the advantages of self-checkout stations. Join us as we dissect the elements that make WebSource a beacon of excellence in digital customer experience. Whether you're a budding entrepreneur, a seasoned business owner, or just someone keen on understanding the digital landscape, this episode promises a wealth of insights.

 

Learn more about building your digital presence at KeronRose.com and check out the Digipreneur FM Website to stay up to date on the podcast.

Why In-House Marketing Teams are Better Than Outsourcing In Today’s Digital Landscape!

Ep 138 delves into the pivotal debate of in-house versus outsourced marketing. As the digital landscape evolves, so do the demands of effective marketing. While outsourced teams bring a breadth of experience, there's an undeniable edge that in-house marketing teams have, especially when it comes to understanding the intricacies of a specific industry.

Join us as we explore:

• The unmatched depth of content that in-house teams can produce.
• The importance of a consistent brand voice and how internal teams are best positioned to achieve it.
• The agility and adaptability of in-house teams in a rapidly changing market.
• The long-term benefits of building and nurturing relationships with your audience through content that truly resonates.

For businesses aiming to establish genuine authority in their domain, this episode sheds light on why an in-house approach might just be the key to unlocking unparalleled marketing success. Whether you're considering which direction to take your marketing efforts or simply curious about the dynamics of modern marketing strategies, this episode offers invaluable insights.

 

Learn more about building your digital presence at KeronRose.com or check out the Digipreneur FM Website.

Creating Content of Substance vs Chasing Trendy Content as a Business!

In episode 137, we tackle one of the most pressing issues in the digital content realm: the battle between trendy, fleeting content and content of genuine substance. As the digital landscape becomes increasingly saturated, businesses are often lured into the trap of chasing short-lived trends, hoping for quick wins. But at what cost?

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Key Takeaways:

1. The Downside of Trendy Content: Discover how an over-reliance on trends can dilute a brand's message, alienate its audience, and even lead to revenue loss.

2. The Power of Content with Substance: Learn why content that educates, inspires and offers real value is the cornerstone of long-term digital success.

3. Building Trust and Credibility: Dive into the ways substantial content can position a brand as an industry authority, fostering trust and driving conversions.

4. The SEO Advantage: Uncover the secrets of how quality content can boost a brand's visibility on search engines, leading to organic traffic and growth.

5. Future-Proofing Your Brand: Explore strategies to ensure your brand remains resilient and relevant in an ever-evolving digital world.

 

Learn more about building your digital presence and monetizing your platforms at KeronRose.com.

Stay up to date on the podcast by checking out the Digipreneur FM website. 

Traditional Media Isn’t Dead, It Has Evolved!

In ep 136, we delve into the enduring power of traditional media in a digital age. From the credibility of newspapers to the tangible impact of static billboards, discover how classic media platforms have evolved and why they still hold significant value in today's advertising landscape. Plus, we look at why being featured in traditional media remains a coveted achievement. Tune in to unravel the dynamic interplay between the old and the new! 

 

Learn How Newspapers, Radio, TV and Billboards have evolved digitally. 

 

To learn more about building your digital presence and monetizing your platforms, check out KeronRose.com.

Stay up to date with the podcast at the Digipreneur FM website. 

Building Your Personal Brand In The Digital Age 2023

In ep 135, we explore the topic of Building Your Personal Brand in the Digital Age. In today's digital landscape, your personal brand is more than just a buzzword—it's a powerful tool that can shape your career, open doors to opportunities, and define how the world perceives you.

 

We discuss:

- Personal Brand Vs Reputation

- Advantages and Disadvantages of building or not building your personal brand

- Best practices and strategies to build your brand

- Key Digital Assets you need to build your personal brand in the digital age

 

Learn more about building your digital presence at KeronRose.com or visit the Digipreneur FM website to stay up to date on the podcast. 

Learn All About Bing Places: Building Your Business Visibility!

In 134, we dive into the world of Bing Places. In this Digital World, building your business visibility online is critical to gain the attention of your prospective clients. Remember, your business job is to show up at the right time, with the right information to gain new business. 

Learn all about Bing Places in this episode and how it aids in your journey to building a robust digital presence.

 

To learn more about building your digital presence and monetizing your platforms, check out KeronRose.com.

Stay up to date on the podcast by checking out the Digipreneur FM website. 

The Proper Use of Influencer Marketing For Businesses

In ep 133, we dive into influencer marketing and how this is a powerful tool in the marketer's arsenal when growing a business. We discuss What is Influencer Marketing, Why it's essential, Strategies for success, KPIs, and downsides to watch out for.

To learn more about building your digital presence and monetizing our platforms, check out KeronRose.com. 

Stay up to date with the podcast by checking out the Digipreneur FM website.

My Initial Thoughts on Instagram’s Threads!

In ep 132, we take a look into the latest social media platform from Meta...Instagrams Threads!

It is already the fastest growing platform, smashing Chatgpt's record of 1 million subscribers in 5 days by hitting the 1 million sub mark in just 7 hours. Have you signed up for Threads as yet?

 

Learn more about building your digital presence at KeronRose.com or stay up to date with the Digipreneur FM Podcast by checking out the website.