Digipreneur FM

The Essential Tech Guide To Build Your Business Online and Create Content 2024

In this episode, we explore the must-have technology for online businesses in 2024, based on Keron Rose's insights. We discuss the pivotal role of smartphones, computers, microphones, lighting, and video equipment in enhancing digital business operations and content creation. This includes things like:

 

• Smartphones: Essential for content creation and customer engagement and my picks for devices you should get.
• Computers: Crucial for heavy-duty tasks and digital marketing. 
• Microphones & Lighting: Key for professional-quality audio and visuals, ensuring your content stands out.
• Video Equipment: Vital for impactful marketing, with options like the DJI Pocket 3 Creator Combo for top-notch video content and top webcams to grab to enhance your live streams, webinars and more.

Here is the full Tech Guide with all of the links to the devices for each category for you to check out and purchase---> Essential Tech Guide 2024. 

 

Learn more about building your digital presence and monetizing at KeronRose.com. 

Stay up to date on all things with the podcast at Digipreneur.FM. 

Has Trinidad and Tobago Become Too Limiting to Grow and Build?

In ep 150, we dive into a question that more and more people are having, has Trinidad and Tobago become too limiting to grow and build?

We know that crime has spiralled out of control but besides that, the ease of doing business is extremely problematic, the banking in the country is a complete mess and has far too many restrictions. 

Professionals feel like there is no room for growth or to learn locally. Even when you travel, go to school abroad, or go to professional conferences or workshops abroad, returning to Trinidad to implement any of these doesn't happen for many reasons. 

 

Check out the KeronRose.com website to learn more about building your digital presence and monetizing your platforms. 

Keep up to date with the podcast on our website, Digipreneur.FM. 

My Goals For 2024

In ep 145, we're setting ambitious goals for the upcoming year, encompassing travel, enhancing our YouTube channel, engaging more in business events, and pitching to authoritative platforms. We'll discuss strategies for podcasting on the go, writing for additional media houses, speaking on international stages, and upgrading our equipment. The focus this year is on elevating our personal and professional growth in the dynamic world of digital entrepreneurship.

 

Learn more at KeronRose.com and don't forget to subscribe to the Digipreneur FM Website. 

5 Social Media Practices to Leave Behind In 2023

Introduction:

• Overview of the evolving nature of social media trends.
• The importance of adapting to current best practices in social media.
• Introduction to the five outdated practices discussed in this episode.

Show Notes:

1. Overuse of Hashtags 

   • The negative impacts of excessive hashtag use on post clarity and engagement.
   • Evolving best practices for hashtag use.

2. Ignoring User Engagement 

   • The significance of engaging with audience comments and messages.
   • How interaction enhances algorithm favorability and builds brand loyalty.

3. Only Creating Short-Form Content 

   • Limitations of focusing solely on short-form content.
   • The need for long-form content to provide depth and context.

4. Relying on Trending Audio 

   • Drawbacks of overreliance on trending audio.
   • Balancing content to educate, inspire, and entertain.

5. Relying 100% on Video Content 

   • The limitations of an overemphasis on video content.
   • Advocating for diverse content types to cater to various learning styles.

 

Learn more at KeronRose.com or check out the Digipreneur FM Podcast Website. 

Redirection With Dr. Terri-Karelle Reid: The Caribbeans Most Successful Podcast!

In ep 142, we'll explore the strategies and insights that have made "Redirection" a standout example in the podcasting world, especially in the Caribbean region.

Key Topics:

1. The Success Story of 'Redirection':

   • Overview of Dr. Terri-Karelle Reid's achievements with her podcast.
   • Discussion on the global reach and impressive statistics of "Redirection."

2. Building a Global Community:

   • How Dr. Reid cultivated the TK Tribe and the importance of community in podcasting.
   • Strategies for engaging and retaining a diverse audience.

3. Inclusivity in Podcasting:

   • The innovative approach of including video formats and sign language interpretation.
   • The impact of accessibility and inclusion in expanding audience reach.

4. Content Strategy and Engagement:

   • The role of short-form content in promoting long-form podcast episodes.
   • Analysis of the use of platforms like TikTok, Instagram Reels, and YouTube Shorts.

5. Unique Angle and Mission-Driven Approach:

   • Exploring the diverse range of guests and stories featured on "Redirection."
   • The significance of having a unique perspective and a mission-driven podcast.

6. The Caribbean Podcast Scene:

   • Discussing the growth and potential of podcasts originating from the Caribbean.
   • "Redirection's" influence and ranking in the global podcast market.

 

Go check out Terrikarelle.com and you can go listen to the Redirection Podcast right here --> Apple Podcast, Spotify, YouTube. 

 

Learn more about building your digital presence at KeronRose.com and follow along with the podcast at Digipreneur FM Website. 

5 Must Read Marketing and Entrepreneurship Books for 2024

In episode 141, we explore five transformative books that are essential reads for anyone looking to excel in the digital space.

1. The New Rules of Marketing and PR by David Meerman Scott

   • Discover how to leverage digital media, real-time marketing, and the art of storytelling to create impactful marketing campaigns. This book aligns perfectly with current marketing trends and offers practical advice for digital success.

2. Content Inc. by Joe Pulizzi

   • Joe Pulizzi's book is a masterclass in adopting a content-first strategy. Learn how to build massive audiences and create successful businesses by leveraging content for growth, a must-read for content creators and digital marketers.

3. They Ask, You Answer by Marcus Sheridan

   • Dive into a revolutionary approach to inbound sales and content marketing. Sheridan's book emphasizes the importance of consumer-centric marketing and building trust through content, a vital strategy for today's digital consumer landscape.

4. Key Person of Influence by Daniel Priestley

   • Daniel Priestley's methodical approach to becoming an industry influencer is a game-changer. Understand the significance of personal branding and thought leadership in this comprehensive guide, crucial for entrepreneurs and professionals.

5. Rise of the Youpreneur by Chris Ducker

   • Chris Ducker's 'Youpreneurship' concept focuses on building a business around your personal brand. This book is an essential guide to future-proofing your business and emphasizes the importance of personal brand development.

In This Episode:

• We delve into each book, extracting key lessons and insights.
• Discussion on how these books can fuel your personal and professional growth.
• Personal reflections on how these teachings align with my experiences in the digital world.

Check out the Digitalmarketer Black Friday sale on all of their courses, 80% off everything ---> Black Friday Sale

 

Learn more at KeronRose.com or check out the Digipreneur FM website. 

TSTT: Cybersecurity Attack and Data Breach

In Ep 140, we dive into the Cyberattack on TSTT and the breach of their data centers. We break down what has happened and delve into the data that has been exfiltrated and posted online from the data dump. From ID's, Drivers Licenses, Credit Card Info, Home Addresses, Phone Numbers, Admin Creds to their Data Center and so much more. 

Here are some key articles to read:

- Mass Uptick In Cybersecurity Attacks In The Caribbean 

- TSTT Condemns Cyber Attackers

- What The TSTT Data Breach Means For Consumers 

 

Learn more about building your digital presence at KeronRose.com or stay up to date on the podcast at Digipreneur FM Website.

Why Websource Has The Best Digital Customer Experience!

In ep 139, we delve into the intricate world of digital customer experience, spotlighting the exceptional strategies employed by WebSource. As online interactions become the norm, ensuring a seamless and memorable digital journey for users is paramount.

WebSource, with its innovative services and user-centric approach, has emerged as a frontrunner in this space. From the simplicity of their online experience to the diverse range of services tailored to modern consumers, we uncover what truly sets WebSource apart.

Additionally, we explore the game-changing features of their mobile app and the advantages of self-checkout stations. Join us as we dissect the elements that make WebSource a beacon of excellence in digital customer experience. Whether you're a budding entrepreneur, a seasoned business owner, or just someone keen on understanding the digital landscape, this episode promises a wealth of insights.

 

Learn more about building your digital presence at KeronRose.com and check out the Digipreneur FM Website to stay up to date on the podcast.

Why In-House Marketing Teams are Better Than Outsourcing In Today’s Digital Landscape!

Ep 138 delves into the pivotal debate of in-house versus outsourced marketing. As the digital landscape evolves, so do the demands of effective marketing. While outsourced teams bring a breadth of experience, there's an undeniable edge that in-house marketing teams have, especially when it comes to understanding the intricacies of a specific industry.

Join us as we explore:

• The unmatched depth of content that in-house teams can produce.
• The importance of a consistent brand voice and how internal teams are best positioned to achieve it.
• The agility and adaptability of in-house teams in a rapidly changing market.
• The long-term benefits of building and nurturing relationships with your audience through content that truly resonates.

For businesses aiming to establish genuine authority in their domain, this episode sheds light on why an in-house approach might just be the key to unlocking unparalleled marketing success. Whether you're considering which direction to take your marketing efforts or simply curious about the dynamics of modern marketing strategies, this episode offers invaluable insights.

 

Learn more about building your digital presence at KeronRose.com or check out the Digipreneur FM Website.

Creating Content of Substance vs Chasing Trendy Content as a Business!

In episode 137, we tackle one of the most pressing issues in the digital content realm: the battle between trendy, fleeting content and content of genuine substance. As the digital landscape becomes increasingly saturated, businesses are often lured into the trap of chasing short-lived trends, hoping for quick wins. But at what cost?

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Key Takeaways:

1. The Downside of Trendy Content: Discover how an over-reliance on trends can dilute a brand's message, alienate its audience, and even lead to revenue loss.

2. The Power of Content with Substance: Learn why content that educates, inspires and offers real value is the cornerstone of long-term digital success.

3. Building Trust and Credibility: Dive into the ways substantial content can position a brand as an industry authority, fostering trust and driving conversions.

4. The SEO Advantage: Uncover the secrets of how quality content can boost a brand's visibility on search engines, leading to organic traffic and growth.

5. Future-Proofing Your Brand: Explore strategies to ensure your brand remains resilient and relevant in an ever-evolving digital world.

 

Learn more about building your digital presence and monetizing your platforms at KeronRose.com.

Stay up to date on the podcast by checking out the Digipreneur FM website.