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Episodes
The Digipreneur FM Podcast provides audio masterclasses for Caribbean Entrepreneurs to help take their businesses digital. We will also be interviewing some of the top talents in the region and diaspora to get their stories of success and obtain the info needed to help our community prosper in the new Digital Age.
Episodes
Saturday Dec 03, 2022
Can You Get Paid As An Influencer In The Caribbean?
Saturday Dec 03, 2022
Saturday Dec 03, 2022
In ep 111, we dive into the topic of whether or not you can get paid as an influencer in the Caribbean. Most content creators are struggling with getting paid and frustrated with the state of our market and feeling undervalued when it comes to the work they are dishing out on social media.
But most content creators don't realize this is a business at the end of the day and don't approach it like or business or treat their brand like a business.
Businesses also don't understand what they need to do in order to track, measure or get a return on investment when working with content creators, so they see it as an expense.
We dive much deeper into this during the episode.
Here is the episode on how to create 10 streams of income in your brand.
Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms.
Subscribe to the Digipreneur.FM website to stay up to date on the podcast.
Tuesday Nov 15, 2022
How Culture Impacts Marketing In The Caribbean
Tuesday Nov 15, 2022
Tuesday Nov 15, 2022
In ep 110, we dive into How Culture Impacts Marketing in the Caribbean. Our culture is unique and we run into problems when we take a lot of the information from other markets wholesale, without putting it into context for our market.
A report came out that 40% of Gen Zers in the US don't use Google for information and instead use social media for insights, whereas in the Caribbean, Google is still the #1 platform used across all islands. We also know that social media for us is used more for Entertainment and is our biggest spreader of misinformation. This episode dives deeper into how Culture Impacts Marketing.
Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms.
Check out Digipreneur.FM to subscribe to the email list and stay up to date on the podcast.
Thursday Nov 03, 2022
5 Holiday Marketing Strategies For Your Business
Thursday Nov 03, 2022
Thursday Nov 03, 2022
In ep 109, we dive into 5 marketing strategies that your business can execute on to build your brand awareness, reach and hit your sales numbers.
Most importantly, people are thinking about experiences more than ever and this episode will talk about how your brand can craft unique experiences that will help grow your business this holiday season.
On November 19th, we have the Becoming Googleable Workshop, check that out to help grow your brand's digital presence and ensure you are starting 2023 off with a bang!
To learn more about building your digital presence and monetizing your platforms, check out KeronRose.com.
Don't forget you can stay up to date on the podcast by subscribing to the Digipreneur FM website email or notifications list.
Tuesday Nov 01, 2022
Retail Marketing: Courts Vs Standards
Tuesday Nov 01, 2022
Tuesday Nov 01, 2022
In ep 108, we dive into marketing strategies for retailers. As I have been shopping for furniture and appliances, I've been going through many of the retailer's websites and social media platforms to get information about products.
I have seen some good stuff but a lot of work needs to be done regarding marketing from our largest retailer's Courts and Standards. I break down the things I like, and the things I saw that I did not like but I also break down some data points that can allow our retailers to create better marketing strategies.
Check out Keronrose.com to learn more about building your digital presence and the Digipreneur FM Website to stay up to date on the podcast.
Thursday Oct 27, 2022
Recapping Wipay’s ”Widay 2022”
Thursday Oct 27, 2022
Thursday Oct 27, 2022
In ep 107, we recap the events of Widay 2022. The company Wipay has been hard at work launching their new Volt Network, which will facilitate much easier sending/receiving of money across all of the countries that they are in, the new Colour Bank app and the Caribbean's First Tokenized Digital Mastercard.
Check out the KeronRose.com website to learn more about building your digital presence and monetizing your platforms.
You can also check out the Digipreneur FM Website to subscribe and stay up to date on all things related to the podcast.
Wednesday Oct 12, 2022
How My Side Business Generated 300k With No Ad Spend (Repurposed)
Wednesday Oct 12, 2022
Wednesday Oct 12, 2022
In ep 106, we bring back a very important episode, "How My Side Business Generated 300k With No Ad Spend."
This episode will give people a breakdown of what small businesses will be able to do when they don't have a large budget and you may not be able to run ads. These are strategies you can implement that will allow you to start carving out space within your niche and start building authority and awareness of your brand.
Creating content and learning how to be Googleable allows your business to be found when most of your competitors cannot be found online for the exact same products or services you might be selling.
To learn more about "Becoming Googleable", check out our upcoming workshop.
Want to learn more about building your digital presence and monetizing your platforms? Check out KeronRose.com.
Stay up to date on the Digipreneur FM podcast by checking out the website and subscribing to our push notifications or Email Lists.
Saturday Oct 08, 2022
Why Your Business Needs To Be Googleable!
Saturday Oct 08, 2022
Saturday Oct 08, 2022
In ep 105, we break down exactly why your business needs to be Googleable.
Think about this, whenever you have a question, your back is hurting, you need to find out who got standing desks for the office, or you have a question about insurance, the first place people tend to go with their questions or queries.
There begins the customer journey.
Check out the upcoming workshop "Becoming Googleable" as we show you how to have your business show up in the search engines and increase your discoverability.
You can also learn more about building your digital presence and monetizing by checking out KeronRose.com.
Don't forget to subscribe to the email list on the Digipreneur FM website to stay up to date on all things related to the podcast.
Tuesday Oct 04, 2022
6 Things Small Businesses Can Do Post-Budget
Tuesday Oct 04, 2022
Tuesday Oct 04, 2022
In ep 104, we dive into 6 strategies and tools that small businesses can implement post-budget here in Trinidad and Tobago.
We know the mood has definitely been heavy since the budget but we need to control what we can control and there are things that we can do to increase the awareness and sales of our businesses.
To learn more about building your digital presence and monetizing your platforms, visit KeronRose.com.
Stay up to date with the podcast by registering to the Digipreneur FM Notification and Email list.
Tuesday Sep 27, 2022
Why Your Business Should Not Rely On Social Media!
Tuesday Sep 27, 2022
Tuesday Sep 27, 2022
In ep 103, we dive into why your business should not be relying on social media. We are seeing more and more accounts getting banned or suspended, each social platforms are in a state where there is no predictability and they want you to get on the content hamster wheel if you even remotely want to have a chance to succeed on their platform.
This is a recipe for disaster for businesses and content creators alike. I give you 3 things you should be doing right now in order to reduce your dependency on social media.
Learn more about building your digital presence and monetizing your platforms on KeronRose.com.
Check out the Digipreneur FM Website and subscribe to the email list or notification list.
Saturday Sep 24, 2022
How I Use PayPal, Payoneer, Wise & Wipay In My Business
Saturday Sep 24, 2022
Saturday Sep 24, 2022
In Ep 102, I break down how I use the various payment tools within my business. All of these services are needed for different functions that don't overlap and for me to run my business successfully, I need to use all of them.
This episode gives you the various scenarios and reasons I use all of these tools simultaneously and why one isn't better than the other. We need them all in the Caribbean!
Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. Check out Digipreneur.FM to stay up to date with the podcast.