Digipreneur FM

The Emergence of AI & Its Impact in the Caribbean!

Host: Keron Rose
Guest: Leslie Lee Fook, AI & Data Transformation Strategist, Co-Founder of Incus Services

Episode Summary

Artificial Intelligence is evolving at an unprecedented pace, and the Caribbean must adapt or risk being left behind. In this episode, Leslie Lee Fook, co-founder of Incus Services, joins us to break down AI’s rapid advancements, the global AI race between the U.S. and China, and what it all means for businesses and workers in the Caribbean.

We explore AI’s impact on the job market, business automation, and regional opportunities while diving deep into key developments such as Stargate, DeepSeek, and AI Agents that are reshaping the global economy.

Key Topics Covered

• Leslie’s journey into AI, how he built his career, and advice for those looking to enter the field
• The rapid growth of AI from 2023 to today and what’s coming next
• The global AI race and how countries like the U.S. and China are positioning themselves for dominance
• The impact of AI on the Caribbean, including changes to industries and the workforce
• Which jobs in Trinidad and Tobago are most at risk of disappearing within the next five years

Top 3 Takeaways

1. AI is evolving at an accelerated rate, and businesses and individuals must be proactive in adapting to new tools and technologies to remain competitive.
2. The Caribbean has a major opportunity to leverage AI, but success depends on embracing a culture of continuous learning and innovation.
3. While AI will replace some jobs, it will also create new ones. The key is to acquire AI-related skills and understand how automation can be used to enhance productivity.

Resources Mentioned

• Incus Services – Website

 

Check out the Building Your Digital Presence Workshop here --> Digital Presence Workshop. 

The Digital World can be listened live every Friday, 12pm - 3pm (AST) Here - Freedom 106.5fm Website. 

Check out the Digipreneur FM Website. 

The Top 15 Soca Artists Social Media Performance - Mid Carnival Review

Carnival isn’t just on the road—it’s happening online too. In this episode, we analyze the social media performance of 15 top soca artists, breaking down who is leading in engagement, audience growth, and viral impact. We’ll explore how social media drives music streams, event bookings, and brand deals, and why businesses need to track this data before investing in artist partnerships.

Artists Featured in This Episode:

Machel Montano, Kes The Band, Patrice Roberts, Nailah Blackman, Yung Bredda, Bunji Garlin, Voice, Lyrikal, Nessa Preppy, GBM Nutron, Trinidad Killa, Kerwin Du Bois, Captain EA (Erphaan Alves), Mical Teja, and Nadia Batson.

What You’ll Learn:

• Who has the biggest audience across Facebook, Instagram, TikTok, YouTube, and X
• Who’s generating the most engagement through likes, comments, and shares
• Which artists are creating viral moments with the most shared posts
• The best platforms and content types for soca artists
• When fans are most active and the best times to post

Key Takeaways:

1. Engagement matters more than followers—active fans drive streams, ticket sales, and sponsorships.
2. TikTok is the top platform for music discovery, with 67 percent of users looking up songs after hearing them there.
3. Businesses should analyze this data monthly before investing in partnerships or promotions.

Get the full report on all 15 artists and their performance right here --> Full Soca Artist Social Media Report. Tune in now to see who’s owning the digital space this Carnival.

 

Check out the: Building Your Digital Presence & Monetizing Your Platforms Workshop

 

Stay up to date with the podcast here --> Digipreneur FM Website.

How Online Marketplaces Help Your Business in 2025 W/ Kadion Preston

In this episode, we explore the evolving world of online marketplaces with Kadion Preston, CEO and co-founder of Caribshopper. As e-commerce continues to transform, marketplaces are becoming a critical part of modern business strategies.

Kadion shares insights on the latest trends in digital commerce, the impact of technology on e-commerce, and how businesses can use platforms like Caribshopper to expand and grow. We discuss why marketplaces matter, how they fit into a business strategy, and the essential steps for getting started.

This episode covers:

• The changes coming to online marketplaces in 2025
• Strategies for increasing sales and optimizing product listings
• How to maximize profitability on marketplace platforms

Whether you're an entrepreneur, a small business owner, or simply interested in the future of e-commerce, this conversation provides valuable insights to help you navigate the digital economy.

Listen now to gain a deeper understanding of how online marketplaces can drive business success.

Check out Caribshopper: https://caribshopper.com/
Listen to The Digital World, Fridays from 12 PM - 3 PM AST: https://tbcradionetwork.co.tt/freedom1065/

Learn more about building your digital presence at KeronRose.com and stay up to date with the podcast at our Digipreneur FM Website.

The TikTok Ban Update in 2025: What You Should Be Doing next!

Episode Overview

In the first episode of 2025, Keron kicks off the new year by addressing the imminent TikTok ban in the United States and its ripple effects across the world. He emphasizes the importance of building a resilient digital ecosystem that is not platform-dependent. With a recap of TikTok's challenges, the potential implications of the ban, and practical advice for creators and businesses, this episode delivers a wake-up call to entrepreneurs relying heavily on social media platforms.

Keron challenges listeners to embrace change, take control of their digital presence, and prioritize community over platforms.

 

Highlights From The Episode

1. The Writing Was on the Wall for TikTok's Ban

   • Keron highlights the timeline leading up to the TikTok ban, stressing that creators and businesses had ample time to prepare. He explains how the ban stems from national security concerns regarding data privacy, surveillance, and potential misuse of TikTok's algorithm.

2. Building Resilient Digital Ecosystems

   • Keron emphasizes the dangers of being platform-dependent and urges listeners to build a digital ecosystem that includes owned platforms like websites, email lists, SMS lists, and podcasts. He explains how social media should serve as a tool to funnel traffic to owned platforms to minimize disruptions from platform shutdowns.

3. Practical Steps for TikTok Users

   • Creators should back up their TikTok videos using tools like "Tok Backup" and migrate content to other platforms such as YouTube Shorts, Instagram Reels, and Facebook Reels. Keron also encourages creators to explore newer platforms like Threads, which is gaining traction for meaningful engagement.

Learn more about building your digital presence and monetizing at KeronRose.com or stay up to date on the podcast at Digipreneur.FM Website.

The Rise of The Digital Nomad: Why Countries Want More Digital Nomads!

This episode of Digipreneur FM dives into the transformative rise of digital nomadism. As more individuals rethink their lifestyles, we explore the driving forces behind this movement and why countries are competing to attract digital nomads. The episode highlights how this lifestyle benefits both individuals seeking freedom and adventure and host countries seeking economic and cultural growth. Using Thailand as a case study, we examine why they’ve implemented initiatives like the Destination Thailand Visa and what the Caribbean can learn from this trend.

 

3 Key Points Discussed in the Episode:

1. The Personal Benefits of Digital Nomadism:
   We discuss the top reasons individuals are choosing the digital nomad lifestyle, including freedom from the 9-to-5 grind, reduced cost of living, and opportunities for personal growth, cultural immersion, and global networking.

2. Why Countries Are Attracting Digital Nomads:
   Learn how digital nomads provide a net positive impact by injecting money into local economies, promoting secondary cities, fostering cultural exchange, and supporting tourism during off-seasons.

3. Thailand’s Strategy and Lessons for the Caribbean:
   Thailand’s Destination Thailand Visa serves as a blueprint for how countries can attract nomads with streamlined visa processes, affordable living options, and a vibrant infrastructure. We discuss how the Caribbean can position itself to compete in this growing global trend.

 

Check out KeronRose.com to learn more about building your digital presence and monetizing your platforms. Follow the Digipreneur FM website to stay up to date on the podcast. 

My Pros and Cons of Living in Thailand (3 month Review)

Moving to Thailand has been a life-changing experience. I’ve uncovered some incredible opportunities and unique challenges that come with living in one of the most visited countries in the world. From its affordability to its thriving expat communities, I share my perspective on what makes Thailand an attractive place for digital nomads and what areas can be a bit tricky to navigate.

Key Takeaways:

1. Affordability is a Double-Edged Sword

   • Thailand offers incredible value for money in terms of housing, food, and travel. However, the low cost of living can lead to overspending if you’re not disciplined.
   • Pro tip: Track your expenses to avoid falling into the trap of thinking “it’s cheap, so why not?”

2. Visa and Residency Challenges

   • Navigating the visa process requires careful planning. While options like the Destination Thailand Visa (DTV) offer flexibility, there is no straightforward path to permanent residency, even for long-term expats.
   • Understanding your visa requirements and long-term goals is essential before making the move.

3. Unmatched Quality of Life and Convenience

   • Thailand’s cost-effective lifestyle allows you to enjoy luxuries like massages, world-class dining, and frequent travel without breaking the bank.
   • Convenience is everywhere—whether it’s apps for food delivery, laundry services, or nearby amenities like gyms and coworking spaces.

Tune in to hear about my personal journey adjusting to a new culture, building my life as a remote entrepreneur, and why Thailand continues to deliver on everything I was seeking. Whether you’re dreaming of becoming a digital nomad or considering a move abroad, this episode will provide valuable insights to help you make informed decisions.

Let me know your thoughts on my pros and cons list, and if you’re considering Thailand, what would be your top priorities?

Connect with me:

• Instagram: @keronrose
• Facebook: @KeronRose
• Website: www.keronrose.com
• Website: Digipreneur FM

Listen, share, and leave a review if this episode resonated with you! Let’s continue building the digital future together.

How Search AI is Changing Marketing!

Episode Overview

In this episode of Digipreneur FM, we’re diving into one of the most transformative shifts in digital marketing: Search AI. The way people search for information online is evolving, and businesses need to keep up or risk being left behind. Search AI is making search engines smarter, faster, and more personalized. For marketers and business owners, this means a whole new way of thinking about how you create and optimize your content.

 

We explore:

• What Search AI is and how it differs from traditional search.
• How it benefits end users and why your audience will love it.
• The infrastructure and strategies businesses need to thrive in this AI-driven search landscape.
  By the end of this episode, you’ll have actionable steps to ensure your business stays visible and relevant as search evolves.

Why This Matters

Search AI is revolutionizing how audiences discover information, and businesses that fail to adapt risk losing relevance. As consumers grow savvier and demand faster, more personalized answers, marketers need to understand how to position their content to align with these expectations. This is your chance to stay ahead of the curve and ensure your brand thrives in this new era of search.

 

Connect with Us

• Website: KeronRose.com
• Instagram: @keronrose
• LinkedIn: Keron Rose
• Podcast: Digipreneur FM (Available on all major platforms)

Don’t forget to leave a review and share this episode with fellow entrepreneurs and marketers!

Why The Caribbean Needs More Digital First Businesses!

Episode Summary

In this episode of Digipreneur FM, Keron Rose dives deep into why the Caribbean—and especially Trinidad and Tobago—needs to embrace digital-first businesses. The episode highlights the region's reliance on import-heavy business models and explores how shifting to digital-first thinking can alleviate issues like foreign exchange shortages and high living costs. Keron also shares practical examples of digital-first businesses and skillsets that Caribbean entrepreneurs can adopt to create sustainable income streams while contributing to their country's economic resilience.

This episode is packed with actionable insights and a wake-up call for entrepreneurs in the Caribbean to rethink their business strategies for the digital age.

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Key Takeaways

1. Digital-First Thinking is a Necessity, Not an Option

   • The current business landscape in the Caribbean heavily relies on importing goods, which exacerbates issues like foreign exchange shortages. Entrepreneurs need to shift their mindset and explore digital-first businesses that rely less on physical imports and more on exporting expertise or digital products.

2. Digital Skillsets Open Global Opportunities

   • Building digital skillsets like e-commerce management, social media management, SEO, and content creation allows individuals to tap into global markets. This makes it possible to earn in stronger currencies, enhancing individual income and supporting the local economy.

3. Practical Digital Business Models

   • Examples such as e-commerce, dropshipping, affiliate marketing, online tutoring, and freelance services demonstrate how Caribbean entrepreneurs can transition from traditional business models to sustainable, digital-first approaches.

Connect with Keron Rose

• Website: keronrose.com
• Social Media: @keronrose on LinkedIn, Instagram, Facebook, TikTok, Threads, and X
• Podcast Website: digipreneur.fm

How I Have Been Navigating The Forex Crisis in Trinidad and Tobago

In Trinidad and Tobago, accessing foreign currency has become increasingly challenging due to the ongoing Forex Crisis and strict credit card limitations.

As local banks continue to restrict USD transactions, many people struggle to meet personal and business needs outside of Trinidad and Tobago, whether for online shopping, travel, studying abroad, medical treatments or essential overseas payments.

But there are ways to navigate these obstacles, using the right combination of accounts, strategic transfers, and tools like WISE and PayPal. We will discuss how I have been navigating the Forex Crisis for the past couple of years.

 

I've also done a written guide on how I've been navigating the Forex Crisis in this written article as well --> How I've Navigated the Forex Crisis. 

Here is info on how to open up a US bank account --> US Bank Account Info. 

 

Learn more about building your digital presence here at KeronRose.com.

Stay up to date on all things related to the podcast at our Digipreneur FM Website. 

How To Build Out Your Marketing Team For 2025

Episode Summary
In this episode, host Keron Rose breaks down the ideal structure for a digital marketing team as we head into 2025. Keron covers why specialized roles are essential, shares the challenges Caribbean businesses face in aligning digital roles, and offers guidance on building a balanced, effective team structure.

Key Topics Discussed

1. Building the Right Digital Marketing Team Structure
   Keron discusses the essential roles every digital marketing team should have, including Digital Strategists, SEO Specialists, Social Media Managers, and more. He also explains how to determine which roles should be full-time, part-time, or outsourced.

2. Top Mistakes Companies Make
   Companies often bundle multiple roles into one, overemphasize social media, and overlook data analytics, which results in ineffective teams and missed goals. Keron emphasizes how these mistakes prevent teams from achieving optimal results.

3. The Importance of Strategic and Specialized Roles
   Keron highlights the need for strategic oversight and specialized skills in digital marketing. He stresses that failing to invest in specific expertise leads to fragmented efforts and inconsistent branding, underscoring the need for a well-balanced team.

Tune in to learn how to create a high-performing marketing team that can compete in 2025 and beyond!

 

Check out the KeronRose.com website or the Digipreneur.FM website to stay up to date on the podcast.