Back in June 2021 the CEO of Instagram, Adam Mosseri came out and announced that major changes would be coming to Instagram.
The message that Instagram sent was clear: it no longer wants to be thought of as the “square photo-sharing app,” as Mosseri puts it, but instead as a general entertainment app driven by algorithms and videos.
In December of 2021, The Caribbean region finally got the long-awaited feature Reels and creators across the region have started to see some growth in their numbers after many complaints of stagnation on the platform.
The question I wanted to tackle in this episode is...is brand photography dead for social media? If the top photo-sharing app is no longer focused on photos, as a business, does it make sense to pour budgets into photography for social media?
We dive into that question.