Digipreneur FM

5 Ways To Create Discoverable Video Beyond Social Media

We have been hearing that video is the way to go and we need to start creating more videos if we want to get leads or sales for our businesses.

What people are not talking about is creating discoverable videos beyond social media.

As business owners, we need to ensure that our videos are surpassing the shelf life of social media. We need to be creating videos and distributing them on platforms that are connected to search engines and mechanisms to be found for years to come.

How many times have you Googled something and got an answer from a video that was 6+ years old? Happens all the time but not on social media.

So in this episode, we dive into the 5 places you should be distributing your videos and some strategies to maximize your video discoverability. 

Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. 

Check out Digipreneur.FM to stay up to date on all podcast episodes. 

Why TTT‘s Social Influencers Segments Were Terrible!

TTT recently did their Generation Next segments with Khary Roberts diving into the world of Social Media Influencers and interviewed 2 popular ladies on IG.

The segments in my opinion were really really bad. The purpose of the segments was to highlight how people could become social media influencers and how to turn this into a way to make money.

Unfortunately, they missed the mark entirely. There was no homework done on the industry to have a good conversation to actually help people learn how to turn this into a viable business.

Instead, we got 2 segments where they interviewed 2 ladies who highlight everything that is wrong with Social Media and why marketing agencies have lost faith in working with people with large followings.

They also focused on only 1 way to make money, which was to work with brands. Not only is that the lowest hanging fruit, but it is also the most inadvisable way for popular people to make money on social media.

We dive deeper into the topic in this episode.

Don't forget to check out Keronrose.com to keep up to date with all things Caribbean E-Commerce, Building & Monetizing your digital presence. 

Check out Digipreneur.FM to ensure you never miss an episode. 

Covid Kicked My A** But I‘m Okay!

Apparently, the good Lord knew I needed to disappear for a bit and stop working and he also knew that I wouldn't just pick up myself and disappear for a few works.

So he sent Covid for me to ensure that I took a much-needed vacation from the interwebs lol.

Folks, I have been gone for a few weeks because I ended up getting Covid and it kicked my ass for 10+ days.

I am however on the mend, at the time of making this episode I'd safely say that I am at about 80% and thankfully no hospitalization was needed.

I just wanted to talk a little about my experience and dive into why you haven't seen me since the beginning of the month.

I encourage everybody to continue doing their due diligence, sanitize, build your immune systems and keep safe during these Covid times. 

Don't forget to visit KeronRose.com to learn more about building your digital presence and monetizing your platforms and also subscribe to the Digipreneur.FM website to stay up to date on all future episodes. 

The Biztech 2021 Conference - Where Business & Technology Meet In The Caribbean

In this episode of Digipreneur Live, we will be talking with Stacey Hines...The President of the Jamaica Technology and Digital Alliance.

BizTech 2021 will be a dynamic collaboration of local and international technology experts, invested in creating the digitally-enabled future of the Caribbean.

Biztech, a 3-day global event, is the Caribbean’s largest and most anticipated tech event of the year. This year will be a hybrid experience featuring primarily virtual speakers with select LIVE exhibitions.

The focus areas will continue the tradition of challenging conventional methodologies, by highlighting technology innovation and trends that transform the way we do business while showcasing tech talent in the region at all levels.

Register For The Conference Here:
https://biztechconf.com/

 

Don't forget to subscribe to the Keron Rose & Digipreneur FM Websites Notification Lists or Email List to keep up to date on future events. 

Is It Time For Caribbean Businesses To Ween Themselves Off Instagram?

If you are a Caribbean-based business then nobody needs to educate you on how frustrating it has become to use Instagram to build your business.

You follow all the gurus, the experts, hire coaches and then begin to realize that all of the things they are teaching you in order to grow your brand exponentially are with tools or features that are not available in the Caribbean region.

At this point, to hope and pray for features to come to the Caribbean is foolish and you cannot build a business plan around the things you do not have access to.

That being said, when you start looking at all of the digital channels you can have or the other social media platforms that offer specific benefits, it may be time to start evaluating your digital strategy.

Linkedin, TikTok, Facebook and Youtube offer major benefits for Caribbean businesses and creatives that aren't available to us here in the Caribbean.

In this episode, we dive into detail why we should begin weening ourselves off of Instagram before it's too late and how the other social media and digital channels can be used to help grow our businesses in a big way. 

 

Don't forget to subscribe to the Keronrose.com website for all information on Caribbean E-Commerce and growing your business digitally.

Visit Digipreneur.FM to subscribe to the email and push notification list to ensure you never miss an upcoming episode.

How The Facebook and Meta Announcement Impacts The Caribbean

I'm sure you have heard by now that Facebook has rebranded under the new name "Meta".

This is not just a facelift because of legal troubles but represents a major change in their direction and how we understand exactly what the new company is all about.

To me...This signals the mainstream launch of Web 3.0.

I dive into my first thoughts and how I believe this announcement will impact the Caribbean region.

 

Don't forget, Digipreneur Foundations is happening. The 3 part workshop series to help build your E-Commerce/Blog ready website, conduct digital market research and create content for your website.

To check it out...Visit Digipreneur Foundations

Subscribe to our email list at Digipreneur FM.

The Digipreneur Foundations Workshop Series

ooking to grow your brand, business, spread your message, generate leads or sales?

To do all of that digitally, there are things we need to put in place that goes beyond the realm of social media.

I call it our Digital Foundations.

A website is not a static brochure to display a product or contact info...It is the #1 Employee and Sales rep for your brand. It collects data, shows up in front of people who are looking for things related to your niche, takes your bookings and makes you money.

For your website to do this, you will need to learn how to extract data from the search engines to craft the right content and optimize your pages to be found via the search engines.

Your Blog or Post Section should be getting the most love on your website. This is where you create content on your website from the written blogs, audio and video posts. Learning the type of content to create, optimizing them for search and how to properly distribute it on the various digital channels is a key part of success.

So join me on Oct 23, Oct 30, Nov 6 for the Digipreneur Foundations Workshops...Each session builds on top of the other.

Each session is $30usd/$200ttd but if you take all 3 sessions, you can use the Code: Foundation and save $15usd/$100ttd off.

 

To register for the workshops or get more info, visit The Digipreneur Foundations Workshop Series.

I look forward to seeing you there. 

 

8 Marketing & Branding Lessons I‘ve Learned From Battle Rap & Boxing

In Ep 41, I dive into marketing and branding lessons that I learned from watching a battle rap interview and the boxing match between Tyson Fury vs Deontay Wilder.

What really stuck out for me was the content business model, the importance of your own platforms in order to have more control over key elements in your business, that talent isn't enough to win and that ultimately building a brand surrounding your talent is the key to digital success.

I watch Battle Rap and Boxing for my own escapism this weekend and I ended up having to pull out the notepad to take down some really good lessons.

 

Don't forget to visit Keronrose.com and subscribe to Digipreneur.FM.

The InKnowvation Series By Flow Business

Flow Business & BTC have come together to put forward a really good month-long series to help Caribbean businesses out in a big way.

I decided to dive into what the series is all about because I believe it's going to be one of the better and more important series of events for Caribbean Businesses this year.

There are going to be keynote speakers from Alison Hinds, Grace "Spice" Hamilton, Tricia Coosal and Natasha Mayne. 

The hands-on workshops will be done by Virgin Atlantic, Wipay, Caribshopper and myself...Keron Rose.

The goal is to give Caribbean Entrepreneurs & Businesses the much-needed guidance in building their digital presence, marketing their business, creating their own platforms, export their products and get paid globally.

The event is also free and will happen on October 8, 15, 22 and 29th.

There is also going to be a contest to pitch your business and win a $15kusd cash prize for your business and much more.

 

To register for this event...Go To FlowBusiness.co/Events

I look forward to seeing there and guiding you in my workshop.

 

Don't forget to check out Keronrose.com and Digipreneur.FM 

How I Hit Over 30kusd Profit In 1 Month

This was 5 years in the making but the month of Sept allowed me to hit my highest month in profit within my business.

I was able to hit over 30kusd with my ecosystem of products & services.

One of the best things I did during this journey is learning how to monetize your content and scale your business through digital products & services.

When I started off my business Droid Island, I learned real quick that with a brick and mortar store, there are just so many costs associated with running it and any disruption in the value chain can throw off your costs or delivery times to your consumers.

Becoming a 100% digital business, allowed me to scale and put more profit into my bank.

While I know we have people on Linkedin making a heck of a lot more lol...we all have to start somewhere and I'm glad to have hit this milestone in the middle of this pandemic.

 

Visit KeronRose.com or Digipreneur.FM to keep up to date on upcoming workshops, events, courses and podcast episodes.